MUR versus Kat Von D

Make up junkies, enthusiasts and novices alike…gather round, if you please. We’re always hearing of supposed dupes of high end cosmetics and seeing videos and Pinterest posts comparing the two. Well, there’s one brand that seems to be the Queen of the dupes. This company both impresses me and infuriates me. They seem, in terms of colour, to get their products spot on but, to me, they’re just downright copy cats! If you’re into your make up you’ll know I’m talking about, Make Up Revolution. 

If you are not familiar with this brand, there’s hardly an original product among their entire line. They have their own versions of the Naked palettes from Urban Decay, the Chocolate Bar palettes from Too Faced, the Beauty Blender, they’ve ripped off the Charlotte Tilbury rose gold packaging for their lippies…the list goes on. 

I seriously don’t know how they get away with recreating their own models of iconic products. How they haven’t been sued is a mystery to me. Even the names of some of their ‘creations’ are total rip offs of their more expensive counterparts.

I recently watched a video by Kat Von D complaining of exactly this. Rightly so, in my opinion. In this candid clip, she pours her heart out and explains that whilst, quite by chance, some companies manage to produce a product similar in colour or texture to others, or take inspiration from popular items, M.U.R take it too far and create rip offs. 

The product she is particularly vexed about is her Shade and Light eyeshadow palette and the Make Up Revolution…wait for it…Ultra Eye Contour Light and Shade palette. See what I mean?! She basically accuses the brand of being opportunists, seeing the potential or popularity of certain cosmetics and jumping on the band wagon to earn a cheap buck.

She explained that she poured her heart, soul, artwork, time and money into her creation, to have it just right and laid out in a unique, user friendly format and it’s upsetting and infuriating to have another brand take her work. You can certainly see her point.

Click here if you’d like to watch it for yourself.

I own both of these palettes, so I thought…I’ll swatch them both, compare like for like with regard to packaging, layout, shades, pigment, formula and wear and let you decide for yourself on your preference. 


As with all MUR palettes the outer casing is made up of cheap, black plastic with a clear window. This does not lead me to believe that it would survive a drop test or a jolt in a make up bag. Not that it matters really, but MUR don’t name their shadows and the back of the palette only details the ingredients. Whilst the packaging on the KVD adds to the price, due to the hand lettering by the lady herself, the matte black effect and glossy letters etc, it’s sturdy and feels weighty. Before you even open it to reveal its beauty and decent sized mirror, it feels luxurious and high quality. On the back you have the shadow names.


There’s no denying, the set up is exactly the same. The Kat Von D palette, as the creator explains in her video and on her website, has been laid out in 3 groupings of 4 shadows. They consist of a base, contour, highlight and define shade. Oh and, surprise, surprise, so does the MUR version! Colour selection is done for you, so that’s ideal for someone who struggles to put a look together. You also get slightly larger pans with the KVD.


In terms of similarity, most of the MUR shades are almost spot on to the KVD, yet another suspicious element. How did they manage that?  Please excuse my photography skills, or lack thereof.

Three larger shades at the top of each palette…

Bottom row from each palette…

Colour matched quads…

Shade comparisons…

(I hope you can see these ok. Some are similar to my skin tone!)

I mean, none of these are miles apart are they? If I was going to be super critical, I would say that, overall, the Kat Von D selection gives you both warm, neutral and cool tones but the Make Up Revolution palette is more warm tones only. I personally prefer the versatility of the KVD.


The level of pigmentation varies greatly in the MUR palette but is obviously more consistent with the more expensive version. Whilst high levels of pigmentation do not always equate a better look overall, it does tend to make things faster. The KVD shadows don’t need a lot, if any, build up because of their intensity but you’ll have to take things gradually and slowly with MUR. To swatch I swiped down, up, down into the pan and repeated this on my hand/arm, just to make it fair.


The Kat Von D is much more buttery to the touch, which makes blending a sinch. The powder is finer and just feels better in quality overall. I’m hoping you can see how smooth they are in the swatches above. Some of the palest shades are a little powdery, so are prone to fall out but they are easily swept away and aren’t going to ruin any concealing or base work you might have already slaved over. The Shade and Light shadows are not on a par with, say Tartelette or Tartelette in Bloom, but they ain’t far off! 

With the MUR, whilst not as powdery and chalky as you might expect from a cheaper palette, it just does not have that luxurious feel. The shadows feel pretty firm in the pan. The shades seem to blend and buff away and lose a lot of strength the more you work with them during swatching or on the eye.

Wear Time

Both last longer and appear truer to colour with a primer underneath. I’ve tried mine with Catrice, Urban Decay and NYX primers and find they work all pair well, irrespective of price point. Even a sweep of concealer over the lid does a nice job. With the KVD I notice very little difference from morning to evening and would suggest you could comfortably go all day, without needing to worry or touch up. Not so with the MUR. You’ll be lucky if you get to lunch time with the same look that you slaved over, blurry eyed in the mirror at the crack of dawn. If you have oily lids…just don’t even bother!


I’m well aware that for a lot of you, your decision will come down to price. The Make Up Revolution Light and Shade Palette will require you to part with £8. The Kat Von D Shade and Light Palette, well, you’ll have to fork out £37.

For me, if the KVD didn’t exist I suppose I’d be happy enough with the MUR. The colours are great and you could get a lot of use out of them on the daily. The thing that I can’t get past though…the MUR palette would not exist without the KVD. It’s a straight up copy. It’s not a dupe, which in my mind, happens by accident. This was no accident. Come on now. 

How do they do it? How do they get away with it? Why do they want to copy the work of others and not have a line of cosmetics that are completely their own ideas? How can they watch the money roll in knowing they’ve ripped someone off? And how can they claim that they never “knowingly infringe any design copyrights or patents”?  Are they psychic? 
You can see and feel the work that has gone into the Shade and Light Palette and personally, I prefer it. 

What do you think? Should brands like MUR be able to get away with straight up plagiarism? I’d love to know your thoughts!

J x

Current Thoughts

  • Copying is stealing, right?
  • I’m not going to be using my MUR palette again, so if you’d like to try it for me yourself, just let me know and you can have it!
  • I need lunch.

9 thoughts on “MUR versus Kat Von D

  1. beautyonabudget94 says:

    I agree that MUR is a total copy-cat brand, so is the brand W7! But to be fair, they do it quite well 😅 As I consumer I will always appreciate a cheaper option, but I 100% understand her point of view! But I’m still surprised that companies that can get away with it

    Liked by 2 people

    • aweeblog17 says:

      It’s all down to personal preference but I find it infuriating to see straight up copies. Where’s the originality and the innovation?! Be your own brand, make your own iconic products and stand out for the right reasons!


  2. Zoe Magee says:

    What an interesting read!! I’m sure this blog would be a blessing to KVD and a nightmare for MUR!! They are so alike it’s gotta be wrong! Although the youngsters of today can benefit from such a copycat it doesn’t seem right!! I say take it to small claims lol !! Very good read my lovely x

    Liked by 1 person

    • aweeblog17 says:

      Thanks so much Mrs! Really appreciate you reading and commenting! It’s certainly commendable when companies try to bring high quality cosmetics to the market but not to straight up copy an already popular palette!


  3. Debbie says:

    I totally agree with you Julie but MUR rely on young girls who are looking a cheaper alternative and don’t give a thought to the original product designer. As a mother of a make-up obsessed teenager who has a lot of MUR products I haven’t seen this particular one as of yet…. Another fab blog which I enjoyed reading!xx

    Liked by 2 people

    • aweeblog17 says:

      You’re so right Debbie! For that reason I quite like them as a brand, a lot of teenagers seem content enough to get the look from a knock off product and MUR allows them to do that. Saves Mum from shelling out the pennies too I guess! Leah has phenomenal make up skills so I can only imagine what she’d be able to do with this palette!


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